Megan Haynes

By Alyson Gausby

Over the holidays (and perhaps fueled by a few festive cocktails), I stared thinking back on 2014. Last year brought us some great campaigns across various screens that made us laugh, cry, raised our awareness, fueled debates and helped us hack our lives. As I started to jot down a list of my favourites, some themes started to emerge. What did these campaigns have in common? And, more importantly, what can they teach us for 2015?

http://strategyonline.ca/2015/01/08/how-to-grab-attention-in-2015/